Nordic Choice Hotels is one of the largest hotel chains operating in the Scandinavian area. One of its four brands, Clarion Hotel, has branches strategically located in city centers and airports of Sweden, Norway, Finland, Denmark, and Latvia. Nordic Choice Hotels was established in Norway in 1990 as Choice Hotels Scandinavia. Its brands were born during their franchise agreement with Choice Hotels International in 1994. The Norwegian company is solely owned by PetterStordalen through Strawberry Hospitality Group. Under his management, the hotel chain developed over 190 hotels in Scandinavia and the Baltics. Before the Strawberry Group took over the Nordic Choice Hotels, it was listed at the Oslo stock exchange in 1997 for its good performance. It was only in 2005 that the group, Stordalen’s group, Home Invest, purchased 100% of the stock.

PetterStordalen’s reputation as a hotel “tycoon” continues to align with the progress of Nordic Choice Hotels, especially Clarion Hotel. The genius behind the brand is not afraid to spend $5 million dollars in contemporary art on Clarion Hotel Post in Gothenburg and Clarion Hotel & Congress in Trondheim. His love for art translates in all his Clarion Hotel branches which draws crowd into these accommodations. This rare art investment for a hotel surely sparks interest. Even the genius himself has a private art collection valued at $30 million.